Jiangsu Central Asia Center (JCAC) is situated in Nanjing, the capital city of China’s Jiangsu Province, which is known as a provincial key industrial project. It is a comprehensive service platform integrating trade services, Silk Road e-commerce, technology exchange, cultural exchange, and product exhibitions, the purpose of which is to facilitate mutually beneficial cooperation between Jiangsu Province and Central Asia.

JCAC is designed with four primary zones: Product Exhibition, Trade Services, Technology Exchange, and Cultural Display. Moreover, these zones focus on the following five core functions:

  1. Trade and Investment Services
  • Facilitating trade and financial investments between Jiangsu and Central Asian companies.
  • Strengthening partnerships with Kazakhstan’s QazTrade and attracting Central Asian businesses.

      2. Cultural Exchange and Tourism:

  • Showcasing Central Asian culture and traditions.
  • Offering cultural, commercial, and tourism services, creating a vibrant atmosphere and promoting cultural diversity.

      3. E-commerce for Trade

  • Utilizing Central Asian e-commerce platforms such as Kaspi and Ozon to promote Chinese products.
  • Introducing Central Asian goods through e-commerce platforms such as JD Central Asia Pavilion and TikTok.
  • Supporting online trading platforms for new energy vehicles, integrating online and offline sales.

      4. Technology Exchange

  • Providing spaces for technology displays and exchanges.
  • Focusing on advanced technologies in textiles, agriculture, and automotive parts, fostering mutual growth.

      5. Business Development Platform

  • Providing a platform for businesses to showcase their products and innovations.
  • Facilitating business negotiations and partnerships.

JCAC features pavilions dedicated to the five Central Asian countries—Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan as well as SOHO Brand Pavilion, and highlights the achievements in trade, investment, and cultural exchanges between Jiangsu and Central Asia.

  1. Kazakhstan Pavilion
  • Natural resources and cultural heritage are displayed. Fruit drinks such as DADA, Sunflower Honey, and GIRACIO capture the freshness of the steppes and the sweetness of the fruits. Vini natural honey encapsulates the fragrance of the mountains and fields, and beautifully packaged cookies and chocolates provide a delightful sensory experience.

      2. Kyrgyzstan Pavilion

  • Traditional craftsmanship and natural beauty of Kyrgyzstan are showcased. It offers handmade wool scarves, fruit wines, and pure mountain honey, reflects the local artisans’ dedication and passion, embodies the gifts of nature and leaves a lasting impression.

      3. Tajikistan Pavilion

  •  The blend of natural beauty and traditional flavors is featured. Products such as Hajira fruit juices, Siyoma beverages, and RC cola are made from locally sourced fruits and crafted using traditional brewing techniques, providing unique and refreshing tastes rich in natural ingredients.

      4. Turkmenistan Pavilion

  • The exceptional handcraft skills and distinct national culture of Turkmenistan are exhibited. Hand-woven carpets, silk scarves, and various traditional ornaments, with intricate designs and unique patterns, showcase the high level of craftsmanship and provide a vivid interpretation of cultural heritage of Turkmenistan.

      5. Uzbekistan Pavilion

  • Sweet delicacies are showcased. JESCO cookies, Little Bee Julie candies, and Kofus biscuits, with their crispy textures and diverse flavors, offer not only a delicious treat but also serve as a means of cultural and emotional connection.

      6. SOHO Brand Pavilion

  • The distinctive culture and innovative capabilities of SOHO are embodied.
  • It features a carefully curated selection of SOHO products tailored for the Central Asian market.
  • Large-scale ship and car models, with their exquisite craftsmanship and detailed realism, demonstrate strength of SOHO in advanced manufacturing.
  • Precision screwdrivers and robust hammers designed by self-owned brands, reflect SOHO’s unwavering commitment to quality.
  • Intelligent and user-friendly home appliances, such as juicers, coffee grinders, and vacuum cleaners, bring convenience and comfort to daily life.
  • Elegant silk and fashionable clothing, blending traditional Chinese culture with modern design, highlight professional design and innovative thinking of SOHO.
  • Each product in the pavilion is a testament to SOHO’s manufacturing prowess and brand appeal, and showcases the excellence of Chinese brands.

JCAC is committed to becoming a hub platform with distinct Jiangsu characteristics, a high national standing, as well as global influence, and connecting Jiangsu with the five Central Asian countries and other Belt and Road Initiative partners. The center is aimed to strengthen the cooperation between Jiangsu Province and Central Asia, foster the growth and prosperity of this partnership and promote the construction of a China-Central Asia community with a shared future.